Your sphere is typically your largest source of business in Real Estate. How do you plan to reach out to your sphere this Spring? A general rule of thumb is that each month you want to touch your sphere at least twice. The most cost-effective way and time-efficient way to make these touches are through email or mail.
Spring Themed Email:
When you create an email, challenge yourself to not just include Real Estate information. If your customers typically only buy or sell a house every seven years and you're only including Real Estate information in your emails, they might only open your email every seven years. Choose information that is ALWAYS appreciated no matter what season your customer is in. You'll see a much higher open and engagement rate!
For your Spring themed email sent to your sphere, try including some of these fun seasonal or local elements.
--Picnic spots in the area
--Local places to eat outdoors
--What to Plant in April in your area
--Spring Bucket List
--Local trails or outdoor activities around
--Summer vacation ideas (yes, they are already planning these things)
--Summer Camps in Jacksonville
--Calendar of events
Spring Mailer OR Pop By
Snail mail has increased in effectiveness since the pandemic. People are still working from home and looking for connection to the outside world and therefore checking the mail more frequently. For your Spring Mailer you can use any of the same types of information that you've put in your email!
Another option in place of a mailer is a Pop By! Pop Bys are fun items of value that you use as an excuse to "pop by" your customer's house or workplace to deliver this special gift. Here are some examples of pop bys that are perfect for Spring: Pop By Ideas